{"id":26421,"date":"2015-09-10T13:20:07","date_gmt":"2015-09-10T07:50:07","guid":{"rendered":"https:\/\/2thenew.today\/blog\/?p=26421"},"modified":"2017-06-06T16:56:47","modified_gmt":"2017-06-06T11:26:47","slug":"what-is-mbaas","status":"publish","type":"post","link":"https:\/\/2thenew.today\/blog\/what-is-mbaas\/","title":{"rendered":"What is MBaaS ?"},"content":{"rendered":"<p>Backend integration is the most complex task in developing mobile applications. When it comes to enterprise mobility solutions, integrating mobile applications with client libraries and its security implications have been the greatest challenges for developers thereby increasing the time to market.<\/p>\n<p><span style=\"color: #000000\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-26423\" src=\"\/blog\/wp-ttn-blog\/uploads\/2015\/09\/Untitled-Infographic-1.png\" alt=\"Untitled Infographic (1)\" width=\"800\" height=\"109\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;color: #000000\">Mobile application developers also face some more challenges such as:<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000\"><span style=\"font-weight: 400\">\u00a0 \u00a0 \u00a0 \u00a0\u00a0<\/span><span style=\"font-weight: 400\">Complex line-of-business requirements<\/span><\/span><\/li>\n<li><span style=\"color: #000000\"><span style=\"font-weight: 400\"> \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400\">User Interface and Experience across multiple devices<\/span><\/span><\/li>\n<li><span style=\"color: #000000\"><span style=\"font-weight: 400\"> \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400\">Need for short and frequent development cycles<\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000\">Even though conventional techniques to develop mobile applications are still relevant, MBaaS (Mobile Backend as a Service) addresses the aforementioned challenges in an effective manner.<\/span><\/p>\n<p>MBaaS is now catching everyone&#8217;s attention owing to its benefits such as rapid development and secure integration with multiple public cloud services. MBaaS also offers a number of other features like social media integration, push notifications, user management, multiple third-party integration and release for multiple platforms and devices<\/p>\n<p><span style=\"color: #000000\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-26424\" src=\"\/blog\/wp-ttn-blog\/uploads\/2015\/09\/Untitled-Infographic-1-Copy.png\" alt=\"Untitled Infographic (1) - Copy\" width=\"799\" height=\"150\" \/><\/span><\/p>\n<p><span style=\"color: #000000\">If you are looking at making backend development more efficient, reducing the time to market, simplifying integration and bringing consistency across platforms, MBaaS is for you.\u00a0<\/span><\/p>\n<p><span style=\"color: #000000\">Looking for more on\u00a0MBaaS?<\/span><\/p>\n<p><span style=\"color: #000000\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-26425\" src=\"\/blog\/wp-ttn-blog\/uploads\/2015\/09\/Blog_banner.jpg\" alt=\"Blog_banner\" width=\"600\" height=\"354\" \/><\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Backend integration is the most complex task in developing mobile applications. When it comes to enterprise mobility solutions, integrating mobile applications with client libraries and its security implications have been the greatest challenges for developers thereby increasing the time to market. Mobile application developers also face some more challenges such as: \u00a0 \u00a0 \u00a0 \u00a0\u00a0Complex [&hellip;]<\/p>\n","protected":false},"author":221,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"iawp_total_views":1,"footnotes":""},"categories":[1772,1],"tags":[2354,2349,2350,2351,2353,2352],"class_list":["post-26421","post","type-post","status-publish","format-standard","hentry","category-mobility","category-technology","tag-challenges-of-mobile-backend-integration","tag-mbaas","tag-mobile-backend-integration-using-mbaas","tag-webinar-on-mbaas","tag-what-is-mbaas","tag-why-mbaas"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Read TO THE NEW Blog on MBaaS and its essential function in mobile backend integration. Join the webinar on MBaaS and discuss with industry leaders about Enterprise level mobile apps using MBaaS\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Yoosuf\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/2thenew.today\/blog\/what-is-mbaas\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.0.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"TO THE NEW BLOG\" \/>\n\t\t<meta property=\"og:type\" content=\"blog\" \/>\n\t\t<meta property=\"og:title\" content=\"Why Is MBaaS Essential For Mobile Backend Integration? | TO THE NEW Blog\" \/>\n\t\t<meta property=\"og:description\" content=\"Read TO THE NEW Blog on MBaaS and its essential function in mobile backend integration. Join the webinar on MBaaS and discuss with industry leaders about Enterprise level mobile apps using MBaaS\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/2thenew.today\/blog\/what-is-mbaas\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/2thenew.today\/blog\/wp-content\/themes\/ttn\/images\/social-logo.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/2thenew.today\/blog\/wp-content\/themes\/ttn\/images\/social-logo.png\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@tothenew\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Why Is MBaaS Essential For Mobile Backend Integration? | TO THE NEW Blog\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Read TO THE NEW Blog on MBaaS and its essential function in mobile backend integration. Join the webinar on MBaaS and discuss with industry leaders about Enterprise level mobile apps using MBaaS\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/2thenew.today\/blog\/wp-content\/themes\/ttn\/images\/social-logo.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.tothenew.com\\\/blog\\\/what-is-mbaas\\\/#article\",\"name\":\"Why Is MBaaS Essential For Mobile Backend Integration? | TO THE NEW Blog\",\"headline\":\"What is MBaaS ?\",\"author\":{\"@id\":\"https:\\\/\\\/www.tothenew.com\\\/blog\\\/author\\\/yoosufm\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/www.tothenew.com\\\/blog\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"\\\/blog\\\/wp-ttn-blog\\\/uploads\\\/2015\\\/09\\\/Untitled-Infographic-1.png\",\"@id\":\"https:\\\/\\\/www.tothenew.com\\\/blog\\\/what-is-mbaas\\\/#articleImage\"},\"datePublished\":\"2015-09-10T13:20:07+05:30\",\"dateModified\":\"2017-06-06T16:56:47+05:30\",\"inLanguage\":\"en-US\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.tothenew.com\\\/blog\\\/what-is-mbaas\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.tothenew.com\\\/blog\\\/what-is-mbaas\\\/#webpage\"},\"articleSection\":\"Mobility, Technology, Challenges of Mobile Backend Integration, MBaas, Mobile Backend Integration using MBaaS, Webinar on MBaaS, What is MBaaS?, Why MBaaS?\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.tothenew.com\\\/blog\\\/what-is-mbaas\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.tothenew.com\\\/blog#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.tothenew.com\\\/blog\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.tothenew.com\\\/blog\\\/category\\\/technology\\\/#listItem\",\"name\":\"Technology\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.tothenew.com\\\/blog\\\/category\\\/technology\\\/#listItem\",\"position\":2,\"name\":\"Technology\",\"item\":\"https:\\\/\\\/www.tothenew.com\\\/blog\\\/category\\\/technology\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.tothenew.com\\\/blog\\\/what-is-mbaas\\\/#listItem\",\"name\":\"What is MBaaS ?\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.tothenew.com\\\/blog#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.tothenew.com\\\/blog\\\/what-is-mbaas\\\/#listItem\",\"position\":3,\"name\":\"What is MBaaS ?\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.tothenew.com\\\/blog\\\/category\\\/technology\\\/#listItem\",\"name\":\"Technology\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.tothenew.com\\\/blog\\\/#organization\",\"name\":\"TO THE NEW Blog\",\"url\":\"https:\\\/\\\/www.tothenew.com\\\/blog\\\/\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.tothenew.com\\\/blog\\\/author\\\/yoosufm\\\/#author\",\"url\":\"https:\\\/\\\/www.tothenew.com\\\/blog\\\/author\\\/yoosufm\\\/\",\"name\":\"Yoosuf\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/www.tothenew.com\\\/blog\\\/what-is-mbaas\\\/#authorImage\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/49a917206be9816c29e19f328864112af75914eb1332698c7ae2ff307f889d41?s=96&d=mm&r=g\",\"width\":96,\"height\":96,\"caption\":\"Yoosuf\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.tothenew.com\\\/blog\\\/what-is-mbaas\\\/#webpage\",\"url\":\"https:\\\/\\\/www.tothenew.com\\\/blog\\\/what-is-mbaas\\\/\",\"name\":\"Why Is MBaaS Essential For Mobile Backend Integration? | TO THE NEW Blog\",\"description\":\"Read TO THE NEW Blog on MBaaS and its essential function in mobile backend integration. Join the webinar on MBaaS and discuss with industry leaders about Enterprise level mobile apps using MBaaS\",\"inLanguage\":\"en-US\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.tothenew.com\\\/blog\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.tothenew.com\\\/blog\\\/what-is-mbaas\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/www.tothenew.com\\\/blog\\\/author\\\/yoosufm\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/www.tothenew.com\\\/blog\\\/author\\\/yoosufm\\\/#author\"},\"datePublished\":\"2015-09-10T13:20:07+05:30\",\"dateModified\":\"2017-06-06T16:56:47+05:30\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.tothenew.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.tothenew.com\\\/blog\\\/\",\"name\":\"TO THE NEW Blog\",\"inLanguage\":\"en-US\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.tothenew.com\\\/blog\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO -->\n\n","aioseo_head_json":{"title":"Why Is MBaaS Essential For Mobile Backend Integration? | TO THE NEW Blog","description":"Read TO THE NEW Blog on MBaaS and its essential function in mobile backend integration. Join the webinar on MBaaS and discuss with industry leaders about Enterprise level mobile apps using MBaaS","canonical_url":"https:\/\/2thenew.today\/blog\/what-is-mbaas\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/2thenew.today\/blog\/what-is-mbaas\/#article","name":"Why Is MBaaS Essential For Mobile Backend Integration? | TO THE NEW Blog","headline":"What is MBaaS ?","author":{"@id":"https:\/\/2thenew.today\/blog\/author\/yoosufm\/#author"},"publisher":{"@id":"https:\/\/2thenew.today\/blog\/#organization"},"image":{"@type":"ImageObject","url":"\/blog\/wp-ttn-blog\/uploads\/2015\/09\/Untitled-Infographic-1.png","@id":"https:\/\/2thenew.today\/blog\/what-is-mbaas\/#articleImage"},"datePublished":"2015-09-10T13:20:07+05:30","dateModified":"2017-06-06T16:56:47+05:30","inLanguage":"en-US","mainEntityOfPage":{"@id":"https:\/\/2thenew.today\/blog\/what-is-mbaas\/#webpage"},"isPartOf":{"@id":"https:\/\/2thenew.today\/blog\/what-is-mbaas\/#webpage"},"articleSection":"Mobility, Technology, Challenges of Mobile Backend Integration, MBaas, Mobile Backend Integration using MBaaS, Webinar on MBaaS, What is MBaaS?, Why MBaaS?"},{"@type":"BreadcrumbList","@id":"https:\/\/2thenew.today\/blog\/what-is-mbaas\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/2thenew.today\/blog#listItem","position":1,"name":"Home","item":"https:\/\/2thenew.today\/blog","nextItem":{"@type":"ListItem","@id":"https:\/\/2thenew.today\/blog\/category\/technology\/#listItem","name":"Technology"}},{"@type":"ListItem","@id":"https:\/\/2thenew.today\/blog\/category\/technology\/#listItem","position":2,"name":"Technology","item":"https:\/\/2thenew.today\/blog\/category\/technology\/","nextItem":{"@type":"ListItem","@id":"https:\/\/2thenew.today\/blog\/what-is-mbaas\/#listItem","name":"What is MBaaS ?"},"previousItem":{"@type":"ListItem","@id":"https:\/\/2thenew.today\/blog#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/2thenew.today\/blog\/what-is-mbaas\/#listItem","position":3,"name":"What is MBaaS ?","previousItem":{"@type":"ListItem","@id":"https:\/\/2thenew.today\/blog\/category\/technology\/#listItem","name":"Technology"}}]},{"@type":"Organization","@id":"https:\/\/2thenew.today\/blog\/#organization","name":"TO THE NEW Blog","url":"https:\/\/2thenew.today\/blog\/"},{"@type":"Person","@id":"https:\/\/2thenew.today\/blog\/author\/yoosufm\/#author","url":"https:\/\/2thenew.today\/blog\/author\/yoosufm\/","name":"Yoosuf","image":{"@type":"ImageObject","@id":"https:\/\/2thenew.today\/blog\/what-is-mbaas\/#authorImage","url":"https:\/\/secure.gravatar.com\/avatar\/49a917206be9816c29e19f328864112af75914eb1332698c7ae2ff307f889d41?s=96&d=mm&r=g","width":96,"height":96,"caption":"Yoosuf"}},{"@type":"WebPage","@id":"https:\/\/2thenew.today\/blog\/what-is-mbaas\/#webpage","url":"https:\/\/2thenew.today\/blog\/what-is-mbaas\/","name":"Why Is MBaaS Essential For Mobile Backend Integration? | TO THE NEW Blog","description":"Read TO THE NEW Blog on MBaaS and its essential function in mobile backend integration. Join the webinar on MBaaS and discuss with industry leaders about Enterprise level mobile apps using MBaaS","inLanguage":"en-US","isPartOf":{"@id":"https:\/\/2thenew.today\/blog\/#website"},"breadcrumb":{"@id":"https:\/\/2thenew.today\/blog\/what-is-mbaas\/#breadcrumblist"},"author":{"@id":"https:\/\/2thenew.today\/blog\/author\/yoosufm\/#author"},"creator":{"@id":"https:\/\/2thenew.today\/blog\/author\/yoosufm\/#author"},"datePublished":"2015-09-10T13:20:07+05:30","dateModified":"2017-06-06T16:56:47+05:30"},{"@type":"WebSite","@id":"https:\/\/2thenew.today\/blog\/#website","url":"https:\/\/2thenew.today\/blog\/","name":"TO THE NEW Blog","inLanguage":"en-US","publisher":{"@id":"https:\/\/2thenew.today\/blog\/#organization"}}]},"og:locale":"en_US","og:site_name":"TO THE NEW BLOG","og:type":"blog","og:title":"Why Is MBaaS Essential For Mobile Backend Integration? | TO THE NEW Blog","og:description":"Read TO THE NEW Blog on MBaaS and its essential function in mobile backend integration. Join the webinar on MBaaS and discuss with industry leaders about Enterprise level mobile apps using MBaaS","og:url":"https:\/\/2thenew.today\/blog\/what-is-mbaas\/","og:image":"https:\/\/2thenew.today\/blog\/wp-content\/themes\/ttn\/images\/social-logo.png","og:image:secure_url":"https:\/\/2thenew.today\/blog\/wp-content\/themes\/ttn\/images\/social-logo.png","twitter:card":"summary","twitter:site":"@tothenew","twitter:title":"Why Is MBaaS Essential For Mobile Backend Integration? | TO THE NEW Blog","twitter:description":"Read TO THE NEW Blog on MBaaS and its essential function in mobile backend integration. Join the webinar on MBaaS and discuss with industry leaders about Enterprise level mobile apps using MBaaS","twitter:image":"https:\/\/2thenew.today\/blog\/wp-content\/themes\/ttn\/images\/social-logo.png"},"aioseo_meta_data":{"post_id":"26421","title":"Why Is MBaaS Essential For Mobile Backend Integration? | #site_title","description":"Read TO THE NEW Blog on MBaaS and its essential function in mobile backend integration. Join the webinar on MBaaS and discuss with industry leaders about Enterprise level mobile apps using MBaaS","keywords":null,"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":"","og_description":"","og_object_type":"blog","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":"","og_article_tags":"","twitter_use_og":false,"twitter_card":"summary","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"Article","isEnabled":true},"graphs":[]},"schema_type":null,"schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"limit_modified_date":false,"created":"2021-04-30 06:53:31","updated":"2024-02-29 10:13:10","focus_keyword":null,"additional_keywords":null,"truseo_locale":null,"ai":null,"breadcrumb_settings":null,"seo_analyzer_scan_date":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/2thenew.today\/blog\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/2thenew.today\/blog\/category\/technology\/\" title=\"Technology\">Technology<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tWhat is MBaaS ?\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/2thenew.today\/blog"},{"label":"Technology","link":"https:\/\/2thenew.today\/blog\/category\/technology\/"},{"label":"What is MBaaS ?","link":"https:\/\/2thenew.today\/blog\/what-is-mbaas\/"}],"_links":{"self":[{"href":"https:\/\/2thenew.today\/blog\/wp-json\/wp\/v2\/posts\/26421","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/2thenew.today\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/2thenew.today\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/2thenew.today\/blog\/wp-json\/wp\/v2\/users\/221"}],"replies":[{"embeddable":true,"href":"https:\/\/2thenew.today\/blog\/wp-json\/wp\/v2\/comments?post=26421"}],"version-history":[{"count":0,"href":"https:\/\/2thenew.today\/blog\/wp-json\/wp\/v2\/posts\/26421\/revisions"}],"wp:attachment":[{"href":"https:\/\/2thenew.today\/blog\/wp-json\/wp\/v2\/media?parent=26421"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/2thenew.today\/blog\/wp-json\/wp\/v2\/categories?post=26421"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/2thenew.today\/blog\/wp-json\/wp\/v2\/tags?post=26421"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}