TO THE NEW Blog PAGES
Introduction DNS migrations don’t usually get much attention. They’re invisible when done right and very loud when done wrong. At TO THE NEW, we recently migrated DNS for an ad tech client from NS1 (an IBM Product) to AWS Route 53 as part of their large move to AWS and cost savings. On paper, this […]
Introduction When you work with AWS infrastructure for some time, you realise that not all problems announce themselves with alerts or outages. Some problems stay quiet, blend into the background, and only reveal themselves later-usually when someone asks a question you can’t answer clearly. This is one such experience from my early days of working […]
Real-time multiplayer games are unforgiving. Players don’t care for your flashy server hardware and state of the art network infrastructure, they care about quick response matches, fair competition, and smooth gameplay. When that breaks, they don’t blame latency graphs; they blame the game. At TO THE NEW, we’ve seen this pattern repeatedly: studios that treat […]
Introduction In modern data platforms, ETL pipelines are rarely independent. They are deeply interconnected—one pipeline’s output becomes another pipeline’s input. In one of our production projects, we faced a classic orchestration challenge. Pipelines were scheduled based on time rather than actual completion i.e real-time problem with predictable execution time of pipelines. This article will walks […]
Problem Statement We were migrating an old Salesforce-style knowledge base (URLs like /apex/ArticleDetails?) into AEM as a Cloud Service. Everything looked fine… until the business came back with a hard requirement: “We have ~300 legacy article links still floating around. None of them can break. Fix it.” That immediately pointed to one place: dispatcher rewrite […]
Introduction If we have ever started a project using React or Next.js, we would have noticed two commands that look almost the same: npm and npx. Although they look similar, their uses are totally different in the web development world.In this blog, we will understand the differences between the two in simple terms with examples […]
In this BLOG I will share an incident that taught me how containers really work under the hood. Production Down – Once I received production website down alert for one of my customer. As I checked the website was giving 502 Initial Checks – I immediately logged in to the production host to investigate. The […]
Like many data engineers, I’ve spent a good chunk of my time dealing with a problem that sounds simple on paper but is messy in reality: reliably moving data from source systems into an analytics platform. In one of my recent projects, I worked on setting up data integration using Airbyte, and this post is […]
Introduction We live in a time when content is unlimited, but attention is not. If you run an OTT platform, you understand the challenge. You’re not just competing on the quality of your library; you’re competing for habits. Currently, the OTT industry is facing something known as the “Engagement Ceiling Problem.” This happens when investing […]
